Design your Corporate Identity
Corporate identity is the use of visual elements to single out the company among competitors and identify the brand.
The functions of corporate identity are:
– Attraction. A set of graphic elements attracts attention, separates the primary from the secondary, causes emotions that reveal the essence of what the company wants to convey to the consumer;
– Explanation. Overall image of the company is created through the emotional components of corporate identity. The consumer understands what the company offers, what qualities are inherent in it, how it differs from competitors. Corporate identity determines company’s positioning in the market, its advantages, target audience on which the activity of the company is focused. In general, corporate identity is the face of the company, which creates its image;
– Incentive. Corporate identity has to create a memorable image that induces potential customers to use the company’s services and acquire its products.
Corporate identity development includes the creation of:
- Corporate colors
- Corporate font
- Circuit layout
- Modular grid
These are the basic elements of corporate identity, which are required for its development.
Additionally, the development of corporate identity involves creating business documents:
- Business envelopes
- Business cards
- Price tags
Also, in some cases, one can’t do without advertising-informational and printed materials, which include brochures, flyers, leaflets, catalogs.
Analytical, marketing and design resources should be involved for the creation of corporate identity. Only by combining the efforts of specialists in the field of marketing, graphic design and branding, an effective corporate identity may be developed.