9 ways to improve navigation in the online store
1. Reduce the number of clicks
Site visitors should easily and quickly find what they need, and for this purpose the most simple and intuitive navigation should be developed.
2. Use the tips in the address bar
Autocomplete of search bar is a great way to simplify the search process and minimize user errors. It’s enough to type the first three letters of the query so that the search bar displays several options.
3. Navigation filters
This thing is mandatory. Filters allow visitors to narrow the search category – “clean up” what is not necessary at all.
4. Use rating of products as additional navigation
Many online store use the “stars” as navigation according to categories. Many people really believe in the reviews and recommendations, so it would be foolish not to heed this advice.
5. Drop-down menus
Drop-down menus, except, actually, navigation, can quickly show the user what products are offered by online stores, as well as familiarize with special offers.
6. Search by theme
Once again, the search filters are pretty good. Theme is a comfortable filter on sites of large retailers.
7. Sequential navigation
Not all of the traffic comes to the main page, many visitors come from search directly on the product page or in the appropriate category, so make sure that everyone finds what they are looking for wherever they find themselves. The only place where there should be no distracting navigation is the purchase process.
8. You need a “carousel”?
“Carousel” is a slider, allowing the user to see a number of products, just flipping through photos. They are often used because of being convenient in terms of location of elements on the site – all looks compact and convenient.
9. Navigation by color
Whether to use the navigation by color depends on the products that you offer, on the variety and size range, but it can be effective.