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How to optimize site navigation

November 24, 2013

How to optimize site navigation

Posted by with - in Web Design

As you know it is difficult to promote a site for the first position, if it is filled with non-unique content. But sometimes it happens that the site is well optimized, articles are written by a professional copywriter, links are acquired from trustful resources but site position does not change.


Here comes a question: maybe your site has problems with navigation links?

Each site is composed of two parts:

  1. The main part – the same “content” (texts, graphics) for the uniqueness of which there is struggle among optimizers
  2. The template part – the content and links (advertising and navigation), which are located in the upper part of the site, side panels and the basement.

If the template part on your site takes up more space than the main part, no tricks to optimize the content will help – search engines simply will not notice them.

As a rule, navigation units are the reason for the increase of template code. It often happens with sites of online stores, travel agencies and sites with extensive catalog of products and services.

How to determine the site with wrong navigation ?

Option one is quite rarely encountered , but still exists. In this case, the user sees a long menu in the side panel. The menu can only be fully viewed by scrolling the mouse wheel a few times.

Such an option is inconvenient both for users and for search engines . Going through such menu on every page search engines cannot get to the main content , they will consider it as a duplicate page and will remove it from the main results.

There is another disadvantage which is caused by such a navigation – page weight increases, which leads to slow loading. This, in turn, leads to the loss of potential visitors.

The second option is much more common – the webmaster arranges a drop-down menu. The user moves the mouse over the desired category, sub categories appear immediately and so on.

Everything looks very neat, but the problem is that the html- code does not change – it represents long “noodles”.

How to reduce the volume of navigation units ?

The easiest way is to close the navigation menu from indexation with a tag. But this method has its own quirks. It is known that navigation links contribute to better indexing of internal pages. So if you just disable the navigation menu for indexing , it can lead to unexpected consequences . It is recommended to close only a part of the menu for indexing leaving only those items that are directly associated with that section.

This is the easiest way which allows you to fix the problem with unnecessary links. In this case, nothing needs to be changed in the design of the site. But the only drawback here is that the method does not work for Google.

There is another way – just remove the “extra” points in navigation. Leave only the main sections that will be visible on all pages. When a user enters a particular section, additional links are displayed that relate directly to this section.

All this seems a little troublesome, but making the navigation menu easier in this way, after a while you will see your site to rise in search results.

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