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What you need to know about Search Marketing?

You may have the best product and site in the world, but if no one can find it, it is doing nothing for your business. Even the most stunning website is just a trophy gathering dust if there’s no easy way for potential customers to find it. What you need to be successful on the Internet is robust online marketing support that’s targeted to the right audience for you.

It is important to note that a lot of web designers have migrated to the online world from a print media and don’t really understand the full extent of web development process, treating it as an online magazine. As an experienced local, Boston web designer, I specialize in not only quality design, but stress the high importance on web part – in particular the professionally optimized website’s search engine optimization (SEO) for businesses, law firms and non profit organizations. I have established an industry reputation as one of Boston’s top and most effective SEO web design service provider. With the SEO emphasized web design solutions based on innovative marketing strategies and professional design techniques I can help you improve the online exposure of your business and acquire the results you intend to get by having a web presence in the first place.

Search Engine Optimization

SEO is technically the process of improving the visibility of a website or a web page in search engines like Google, Yahoo! and Bing. In general, the earlier (or higher on the search results page) a site would appear in the search results list, the more visitors it will receive from the search engine. If your website is not in the top for a given search query it’s only about 20% assurance that your site will ever be found and the chances decrease progressively as you move down the ladder.

I offer an online search marketing support – including search engine optimization, strategic link building, pay-per-click management, video marketing and business consulting – all tailored to your business goals. Check out the snapshot below as a proof of an effective SEO landing page campaign developed by me. The website is now ranked as the top one in Google for a very competitive SEO term – SEO Boston.

Snapshot

Search Engine Optimization involves analyzing a list of current keywords used in your site, recommending new keywords to target, incorporating the suggested keywords into your website and creating new links and social buzz connected to your website. The overall effect of this process is to rank higher in the natural search results for those keywords that potential customers use when searching for a business like yours.

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